{"id":41438,"date":"2026-05-14T17:36:12","date_gmt":"2026-05-14T15:36:12","guid":{"rendered":"https:\/\/www.groupe-grim.com\/mini\/?p=41438"},"modified":"2026-05-18T10:31:15","modified_gmt":"2026-05-18T08:31:15","slug":"mini-vision-urbanaut","status":"publish","type":"post","link":"https:\/\/www.groupe-grim.com\/mini\/mini-vision-urbanaut\/","title":{"rendered":"MINI Vision Urbanaut : la vision futuriste de la mobilit\u00e9 urbaine sign\u00e9e MINI"},"content":{"rendered":"\n<p>Pr\u00e9sent\u00e9 pour la premi\u00e8re fois en 2020 lors de l\u2019\u00e9v\u00e9nement #NEXTGen, le <strong>MINI Vision Urbanaut<\/strong> incarne une nouvelle approche de la mobilit\u00e9 urbaine. Ce concept-car r\u00e9volutionnaire, d\u00e9velopp\u00e9 par le BMW Group, va bien au-del\u00e0 d\u2019un simple v\u00e9hicule : il propose une v\u00e9ritable exp\u00e9rience de vie mobile, pens\u00e9e pour les usages et les modes de vie de demain.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-1.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41439\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-1.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><figcaption class=\"wp-element-caption\">MINI Vision Urbanaut<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Une nouvelle vision de l\u2019espace dans la mobilit\u00e9<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le <strong>MINI Vision Urbanaut<\/strong> repose sur un principe fondamental : l\u2019utilisation intelligente de l\u2019espace. Malgr\u00e9 une longueur compacte de 4,46 m\u00e8tres, ce concept offre un habitacle spacieux et modulable, pens\u00e9 comme un v\u00e9ritable salon mobile.<\/p>\n\n\n\n<p>Selon Bernd K\u00f6rber, directeur de MINI \u00e0 l&rsquo;\u00e9poque, l\u2019objectif est clair : int\u00e9grer l\u2019espace personnel de l\u2019utilisateur dans la voiture et cr\u00e9er une exp\u00e9rience unique, adaptable \u00e0 chaque moment de vie.<\/p>\n\n\n\n<p>Le design int\u00e9rieur a \u00e9t\u00e9 imagin\u00e9 avant l\u2019ext\u00e9rieur, une approche innovante qui transforme le v\u00e9hicule en espace de vie multifonctionnel, capable de r\u00e9pondre aux besoins des environnements urbains modernes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-2.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41440\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-2.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><figcaption class=\"wp-element-caption\">MINI Vision Urbanaut<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les \u201cmoments MINI\u201d : une exp\u00e9rience personnalis\u00e9e<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le concept introduit une innovation majeure : les \u201cmoments MINI\u201d, qui transforment totalement l\u2019ambiance du v\u00e9hicule.<\/p>\n\n\n\n<p>Le mode Chill transforme l\u2019habitacle en espace relaxant. Banquette confortable, \u00e9clairage doux et ambiance sonore naturelle cr\u00e9ent un v\u00e9ritable refuge propice \u00e0 la d\u00e9tente ou \u00e0 la concentration.<\/p>\n\n\n\n<p>Le mode Wanderlust est d\u00e9di\u00e9 \u00e0 la conduite, qu\u2019elle soit active ou automatis\u00e9e. Il permet de profiter pleinement du voyage tout en affichant les informations essentielles sur un \u00e9cran central OLED.<\/p>\n\n\n\n<p>Le mode Vibe met l\u2019accent sur la convivialit\u00e9. Il transforme le v\u00e9hicule en espace social avec une ambiance immersive m\u00ealant lumi\u00e8re, musique et ouverture vers l\u2019ext\u00e9rieur.<\/p>\n\n\n\n<p>Enfin, la configuration \u201cMon Moment\u201d permet \u00e0 chaque utilisateur de personnaliser enti\u00e8rement son exp\u00e9rience \u00e0 bord selon ses envies.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-5.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41443\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-5.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-5-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche durable et responsable<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le <strong>MINI Vision Urbanaut<\/strong> place la durabilit\u00e9 au c\u0153ur de sa conception. Il int\u00e8gre une motorisation 100 % \u00e9lectrique sans \u00e9missions locales et r\u00e9duit le nombre de composants d\u00e8s la phase de design afin de limiter l\u2019utilisation des ressources.<\/p>\n\n\n\n<p>L\u2019habitacle privil\u00e9gie des mat\u00e9riaux recycl\u00e9s et recyclables. Les textiles utilis\u00e9s, comme la laine, le polyester recycl\u00e9 et le Tencel, offrent \u00e0 la fois confort et qualit\u00e9 premium. Le li\u00e8ge, mat\u00e9riau naturel et renouvelable, apporte une dimension \u00e9cologique suppl\u00e9mentaire tout en am\u00e9liorant le confort int\u00e9rieur.<\/p>\n\n\n\n<p>L\u2019absence de cuir et de chrome illustre \u00e9galement la volont\u00e9 de MINI de repenser ses standards pour les rendre plus respectueux de l\u2019environnement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-4.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41442\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-4.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-4-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience sensorielle in\u00e9dite<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le <strong>MINI Vision Urbanaut<\/strong> ne se limite pas \u00e0 son design. Il propose une exp\u00e9rience sensorielle compl\u00e8te en sollicitant l\u2019ensemble des sens.<\/p>\n\n\n\n<p>Un parfum signature a \u00e9t\u00e9 cr\u00e9\u00e9 par les \u00e9quipes du BMW Group afin de cr\u00e9er une identit\u00e9 olfactive unique. \u00c0 cela s\u2019ajoutent des ambiances sonores sp\u00e9cifiques \u00e0 chaque mode, renfor\u00e7ant l\u2019immersion \u00e0 bord.<\/p>\n\n\n\n<p>Les jeux de lumi\u00e8re et les textures participent \u00e9galement \u00e0 cr\u00e9er une atmosph\u00e8re chaleureuse et personnalis\u00e9e, transformant chaque trajet en exp\u00e9rience \u00e9motionnelle.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-6.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41444\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-6.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-6-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Entre digital et analogique : une nouvelle interaction<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le concept repose sur une philosophie forte : associer l\u2019analogique au digital pour enrichir l\u2019exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p>Les technologies num\u00e9riques sont int\u00e9gr\u00e9es de mani\u00e8re discr\u00e8te et intuitive. L\u2019\u00e9cran OLED circulaire peut se transformer en \u00e9l\u00e9ment d\u00e9coratif, tandis que certaines interactions passent par des objets physiques comme le \u201cToken MINI\u201d.<\/p>\n\n\n\n<p>Cette approche permet de conserver une exp\u00e9rience humaine et tangible, tout en b\u00e9n\u00e9ficiant des innovations technologiques.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41445\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Une vision concr\u00e9tis\u00e9e par un mod\u00e8le physique<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Initialement pr\u00e9sent\u00e9 sous forme virtuelle, le <a href=\"https:\/\/www.press.bmwgroup.com\/france\/article\/detail\/T0336706FR\/mini-vision-urbanaut-le-concept-virtuel-devient-une-r%C3%A9alit%C3%A9-tangible\" target=\"_blank\" rel=\"noopener\">MINI Vision Urbanaut<\/a> est devenu une r\u00e9alit\u00e9 tangible gr\u00e2ce au travail des \u00e9quipes du BMW Group \u00e0 Munich.<\/p>\n\n\n\n<p>Ce mod\u00e8le physique permet d\u00e9sormais de d\u00e9couvrir les mat\u00e9riaux durables, d\u2019exp\u00e9rimenter les diff\u00e9rents modes et de ressentir pleinement l\u2019espace int\u00e9rieur. Il a \u00e9t\u00e9 d\u00e9voil\u00e9 lors de la conf\u00e9rence DLD Summer, marquant une \u00e9tape importante dans l\u2019\u00e9volution du concept.<\/p>\n\n\n\n<p>Il faut noter que le <strong>MINI Vision Urbanaut<\/strong> ne sera jamais commercialis\u00e9 en l&rsquo;\u00e9tat, mais a \u00e9t\u00e9 con\u00e7u pour pr\u00e9figurer l&rsquo;avenir des mod\u00e8les MINI.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-3.jpg\" alt=\"MINI Vision Urbanaut\" class=\"wp-image-41441\" srcset=\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-3.jpg 850w, https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2026\/05\/MINI-Vision-Urbanaut-3-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><figcaption class=\"wp-element-caption\">MINI Vision Urbanaut<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">MINI Vision Urbanaut : vers la mobilit\u00e9 de demain<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le <strong>MINI Vision Urbanaut<\/strong> illustre la direction prise par MINI : proposer des v\u00e9hicules centr\u00e9s sur l\u2019exp\u00e9rience, la durabilit\u00e9 et la flexibilit\u00e9.<\/p>\n\n\n\n<p>Plus qu\u2019un concept-car, il s\u2019agit d\u2019une vision concr\u00e8te de la mobilit\u00e9 urbaine du futur, o\u00f9 la voiture devient un espace de vie intelligent, adaptable et connect\u00e9.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir l\u2019univers MINI et les derni\u00e8res innovations de la marque, rendez-vous dans votre MINI Store le plus proche.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/groupe-grim.com\/rendez-vous\/?brand=mini\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Prendre rdv<\/mark><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/groupe-grim.com\/rendez-vous\/?brand=mini\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Contactez-nous<\/mark><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sent\u00e9 pour la premi\u00e8re fois en 2020 lors de l\u2019\u00e9v\u00e9nement #NEXTGen, le MINI Vision Urbanaut incarne une nouvelle approche de la mobilit\u00e9 urbaine. 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