{"id":41265,"date":"2026-03-27T16:19:56","date_gmt":"2026-03-27T14:19:56","guid":{"rendered":"https:\/\/www.groupe-grim.com\/mini\/?p=41265"},"modified":"2026-03-27T16:24:13","modified_gmt":"2026-03-27T14:24:13","slug":"retail-next","status":"publish","type":"post","link":"https:\/\/www.groupe-grim.com\/mini\/retail-next\/","title":{"rendered":"Retail.Next : une nouvelle exp\u00e9rience premium dans votre MINI Store"},"content":{"rendered":"\n

Un concept innovant sign\u00e9 BMW Group<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Le concept Retail.Next<\/strong> marque une transformation majeure dans l\u2019univers automobile premium. D\u00e9ploy\u00e9 par le BMW Group, ce nouveau standard vise \u00e0 r\u00e9inventer totalement l\u2019exp\u00e9rience client<\/strong> dans les showrooms BMW et MINI \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n

L\u2019objectif est clair : proposer un parcours fluide, personnalis\u00e9 et immersif<\/strong>, en fusionnant les exp\u00e9riences physiques et digitales. D\u00e9sormais, les espaces BMW et MINI sont r\u00e9unis dans des environnements communs, modernes et chaleureux, pens\u00e9s pour refl\u00e9ter les valeurs du groupe : design premium, innovation, digitalisation et excellence du service.<\/p>\n\n\n\n

Au sein du Groupe GRIM<\/strong>, cette transformation est d\u00e9j\u00e0 en marche. Le site de Mont\u00e9limar<\/a> adopte d\u00e9j\u00e0 ce nouveau mod\u00e8le, tandis que le MINI Store et la concession BMW de Montpellier<\/a> sont actuellement en cours de transformation pour offrir prochainement cette exp\u00e9rience nouvelle g\u00e9n\u00e9ration.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Plans
Pr\u00e9visualisation 3D du futur showroom de Montpellier<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Des espaces repens\u00e9s pour une immersion totale<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Avec Retail.Next, les codes traditionnels disparaissent au profit d\u2019un design inspir\u00e9 de l\u2019h\u00f4tellerie haut de gamme et du lifestyle<\/strong>. Les espaces deviennent ouverts, lumineux et modulables.<\/p>\n\n\n\n

Fini les bureaux classiques : place \u00e0 des lounge \u00e9l\u00e9gants<\/strong>, des zones de discussion conviviales et des espaces multifonctionnels. Le client est libre de circuler, d\u2019explorer et de prendre le temps de d\u00e9couvrir les v\u00e9hicules dans une atmosph\u00e8re d\u00e9tendue.<\/p>\n\n\n\n

Chaque MINI Store devient ainsi un v\u00e9ritable lieu de vie<\/strong>, o\u00f9 l\u2019on peut d\u00e9couvrir les derniers mod\u00e8les MINI, explorer la collection lifestyle, travailler ou se d\u00e9tendre dans des espaces confortables, ou encore patienter agr\u00e9ablement lors d\u2019un entretien v\u00e9hicule.<\/p>\n\n\n\n

Les mat\u00e9riaux naturels, les \u00e9clairages travaill\u00e9s et les \u00e9l\u00e9ments v\u00e9g\u00e9taux renforcent cette ambiance chaleureuse et contemporaine, tout en mettant en avant les engagements du groupe en mati\u00e8re de durabilit\u00e9.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Une exp\u00e9rience digitale au service de l\u2019humain<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Le concept Retail.Next<\/strong> int\u00e8gre des technologies de pointe pour enrichir l\u2019exp\u00e9rience client, sans jamais la complexifier. Parmi elles, l\u2019Emotional Virtual Experience (EVE)<\/strong> permet de configurer son v\u00e9hicule en 3D avec un rendu quasi photor\u00e9aliste.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 ces outils digitaux, vous pouvez visualiser votre MINI sous tous les angles, explorer diff\u00e9rentes configurations (couleurs, finitions, options) et tester votre v\u00e9hicule dans diff\u00e9rents environnements, de jour comme de nuit.<\/p>\n\n\n\n

Des dispositifs interactifs comme les \u00e9crans tactiles ou les configurateurs mobiles accompagnent chaque \u00e9tape du parcours, de la d\u00e9couverte \u00e0 la commande. Le digital devient ainsi un outil discret mais puissant<\/strong>, au service d\u2019une exp\u00e9rience plus intuitive et personnalis\u00e9e.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Retail.Next\"
Pr\u00e9visualisation 3D du futur showroom de Montpellier<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Une relation client plus fluide et personnalis\u00e9e<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Retail.Next<\/strong> transforme \u00e9galement le r\u00f4le des \u00e9quipes. Les conseillers deviennent de v\u00e9ritables experts et accompagnateurs, avec une approche centr\u00e9e sur l\u2019\u00e9coute et le conseil.<\/p>\n\n\n\n

L\u2019organisation est simplifi\u00e9e : un interlocuteur unique peut accompagner le client de A \u00e0 Z, garantissant un suivi plus fluide et une relation plus humaine.<\/p>\n\n\n\n

Au del\u00e0 de la simple vente, l\u2019objectif est de comprendre les besoins, guider dans le choix du mod\u00e8le et cr\u00e9er une relation durable avec chaque client.<\/p>\n\n\n\n

Cette approche r\u00e9pond directement aux attentes actuelles : une exp\u00e9rience sur-mesure, plus engageante et plus authentique.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Un MINI Store tourn\u00e9 vers l\u2019avenir<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Retail.Next<\/strong> accompagne \u00e9galement les grandes \u00e9volutions du secteur, notamment l\u2019essor de l\u2019\u00e9lectromobilit\u00e9. Des espaces d\u00e9di\u00e9s permettent de mieux comprendre l\u2019autonomie des v\u00e9hicules \u00e9lectriques, les solutions de recharge et les services connect\u00e9s.<\/p>\n\n\n\n

Autre innovation marquante : la transparence des ateliers, parfois visibles depuis les espaces d\u2019accueil, renfor\u00e7ant la confiance et valorisant le savoir-faire des techniciens.<\/p>\n\n\n\n

Enfin, les MINI Stores deviennent de v\u00e9ritables lieux d\u2019\u00e9change et de communaut\u00e9, capables d\u2019accueillir \u00e9v\u00e9nements, lancements ou exp\u00e9riences exclusives.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Retail.next\"
Pr\u00e9visualisation 3D du futur showroom de Montpellier<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Retail.Next : bien plus qu\u2019un showroom, une nouvelle vision<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Retail.Next<\/strong> n\u2019est pas simplement une \u00e9volution esth\u00e9tique : c\u2019est une r\u00e9volution compl\u00e8te de l\u2019exp\u00e9rience client<\/strong>. En combinant architecture moderne, technologies immersives et approche humaine, le BMW Group<\/a> red\u00e9finit les standards du retail automobile premium.<\/p>\n\n\n\n

D\u00e9ploy\u00e9 progressivement en France et dans le monde, ce concept incarne l\u2019avenir des MINI Stores<\/strong> : un espace o\u00f9 chaque visite devient une exp\u00e9rience unique, personnalis\u00e9e et m\u00e9morable.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Contactez-nous<\/mark><\/a><\/div>\n\n\n\n
Prendre rendez-vous<\/mark><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

Un concept innovant sign\u00e9 BMW Group Le concept Retail.Next marque une transformation majeure dans l\u2019univers automobile premium. D\u00e9ploy\u00e9 par le BMW Group, ce nouveau standard vise \u00e0 r\u00e9inventer totalement l\u2019exp\u00e9rience client dans les showrooms BMW et MINI \u00e0 l\u2019\u00e9chelle mondiale. L\u2019objectif est clair : proposer un parcours fluide, personnalis\u00e9 et immersif, en fusionnant les exp\u00e9riences 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