{"id":2189,"date":"2012-01-11T10:31:42","date_gmt":"2012-01-11T08:31:42","guid":{"rendered":"https:\/\/www.groupe-grim.com\/mini\/?p=2189"},"modified":"2012-01-11T10:31:42","modified_gmt":"2012-01-11T08:31:42","slug":"mini-au-salon-de-detroit-2012","status":"publish","type":"post","link":"https:\/\/www.groupe-grim.com\/mini\/mini-au-salon-de-detroit-2012\/","title":{"rendered":"MINI au Salon de Detroit 2012"},"content":{"rendered":"

Style individuel, technologie innovante et la qu\u00eate de qualit\u00e9 caract\u00e9risant le premier constructeur de petites voitures premium au monde \u2013 voil\u00e0 ce qui constitue la base de la popularit\u00e9 dont la gamme des mod\u00e8les MINI jouit \u00e0 l\u2019\u00e9chelle mondiale. Au Salon de Detroit (North American International Auto Show \u2013 NAIAS) 2012, la marque ouvre un nouveau chapitre de sa succ\u00e8s story universelle. Le Salon de Detroit 2012 est en effet le th\u00e9\u00e2tre pour la premi\u00e8re mondiale du MINI Roadster. La premi\u00e8re biplace d\u00e9capotable de la gamme des mod\u00e8les MINI procure une joie au volant \u00e0 la fois puriste et spontan\u00e9e dans la circulation urbaine. Interpr\u00e9tation moderne du concept d\u2019une voiture de sport d\u00e9capotable aux dimensions compactes, le MINI Roadster offre des moteurs et des liaisons au sol haut de gamme ainsi qu\u2019une capote pliante classique en toile \u00e0 commande manuelle qui s\u2019ouvre et se ferme rapidement et en toute simplicit\u00e9.
\n
\n\"mini-roadster-1\"
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\nDe par son design et sa technique, le MINI Roadster vise tr\u00e8s clairement la joie de la conduite \u00e0 ciel ouvert savour\u00e9e \u00e0 deux. Fort d\u2019une agilit\u00e9 grisante et d\u2019une efficacit\u00e9 dans l\u2019air du temps, d\u2019un look expressif et d\u2019une fonctionnalit\u00e9 remarquable, le cadet de la marque fait valoir les qualit\u00e9s typiques de MINI dans une nouvelle dimension. Ainsi, du 14 au 22 janvier 2012, le MINI Roadster se pr\u00e9sente aux visiteurs du Salon de Detroit comme un compl\u00e9ment plein de charme de la gamme des mod\u00e8les actuelle et en m\u00eame temps comme premi\u00e8re automobile premium au monde de son genre dans le segment des petites voitures.
\n
\nAvec le lancement commercial du MINI Roadster, la famille des MINI compte six membres. Gr\u00e2ce \u00e0 cet enrichissement de la gamme, MINI dispose de nouvelles possibilit\u00e9s pour enthousiasmer de nouveaux groupes cibles pour la marque et ses produits. Dix ans apr\u00e8s les d\u00e9buts de la MINI sur le march\u00e9 automobile am\u00e9ricain, la marque britannique s\u2019y est \u00e9tablie comme l\u2019incarnation m\u00eame d\u2019une joie fascinante au volant d\u2019une voiture compacte et y a conquis une communaut\u00e9 d\u2019adeptes qui ne cesse de grandir. Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, les \u00c9tats-Unis sont le march\u00e9 individuel le plus important au monde pour les automobiles de la marque MINI. En route vers de nouveaux records de vente, MINI ne s\u2019est pas content\u00e9 ces derniers temps d\u2019\u00e9toffer sa gamme de mod\u00e8les, mais a aussi syst\u00e9matiquement \u00e9tendu son r\u00e9seau de concessionnaires aux \u00c9tats-Unis.
\n
\n\"mini-roadster-3\"
\n
\nLe MINI Roadster : deux places et une joie de conduire sans bornes.<\/strong>
\nLe MINI Roadster incarne la sportivit\u00e9 puriste et la joie spontan\u00e9e de la conduite \u00e0 ciel ouvert savour\u00e9e \u00e0 deux. Une fois de plus, MINI fournit ainsi des impulsions innovantes au segment des petites voitures. Avec sa maniabilit\u00e9 enthousiasmante, ses dimensions compactes et ses valeurs de consommation r\u00e9duites, le nouveau mod\u00e8le peut se targuer de qualit\u00e9s uniques adapt\u00e9es \u00e0 la mobilit\u00e9 urbaine. Modulable, son coffre \u00e0 bagages ouvre de plus des possibilit\u00e9s suppl\u00e9mentaires pour le transport d\u2019\u00e9quipements de sport ou les voyages \u00e0 deux.
\n
\nLe design ext\u00e9rieur de la biplace transpose le langage des formes typique d\u2019une MINI aux proportions d\u2019un roadster compact. Des lignes au trac\u00e9 parall\u00e8le, des surfaces tendues telles les muscles d\u2019un athl\u00e8te et des galbes harmonieux se joignent \u00e0 une silhouette originale r\u00e9solument basse qui conf\u00e8re son allure \u00e9lanc\u00e9e et \u00e9l\u00e9gante au MINI Roadster. Des traits de style caract\u00e9ristiques comme les grands phares ronds, la grille de calandre hexagonale, le pourtour des r\u00e9p\u00e9titeurs de clignotant et les optiques arri\u00e8re verticaux ne permettent aucun doute sur l\u2019appartenance \u00e0 la marque. Parmi les \u00e9l\u00e9ments distinctifs, citons le coffre \u00e0 bagages nettement d\u00e9croch\u00e9 par rapport \u00e0 l\u2019habitacle ainsi que le pare-brise fortement inclin\u00e9.
\n
\n\"mini-roadster-2\"
\n
\nLa capote pliante en toile robuste coiffant le MINI Roadster s\u2019inspire du style classique des roadsters britanniques. \u00c0 l\u2019ouverture, elle se replie derri\u00e8re les si\u00e8ges sur peu de hauteur, pr\u00e9servant ainsi la silhouette \u00e9lanc\u00e9e et \u00e9l\u00e9gante de la voiture. Le coffre d\u2019une capacit\u00e9 de 240 litres est visiblement d\u00e9croch\u00e9 par rapport \u00e0 l\u2019habitacle ; une large trappe de chargement conf\u00e8re une grande modularit\u00e9 \u00e0 l\u2019espace derri\u00e8re les si\u00e8ges. Le grand capot arri\u00e8re pivotant largement vers le haut et le seuil de chargement bas facilitent le chargement des bagages.
\nAssoci\u00e9s au cadre de pare-brise renforc\u00e9, deux arceaux antiretournement en acier inoxydable garantissent une protection maximale aux passagers, m\u00eame en cas de tonneau. L\u2019\u00e9quipement s\u00e9curitaire de s\u00e9rie comprend en outre des airbags frontaux et des airbags thoraciques prot\u00e8ge-t\u00eate lat\u00e9raux int\u00e9gr\u00e9s dans les flancs ext\u00e9rieurs des dossiers de si\u00e8ge avant, des ceintures de s\u00e9curit\u00e9 \u00e0 trois points et enrouleur automatique avec limiteur d\u2019effort et pr\u00e9tensionneur de sangle. L\u2019indicateur de d\u00e9gonflage est \u00e9galement de s\u00e9rie sur le MINI Roadster.
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\nPour le lancement commercial sur le march\u00e9 automobile US, le MINI Roadster est propos\u00e9 en trois motorisations diff\u00e9rentes. La gamme des puissances va du MINI Cooper Roadster de 121 hp au MINI John Cooper Works Roadster, athl\u00e8te de haut niveau dont le moteur d\u00e9livre 208 hp, en passant par le MINI Cooper S Roadster fort de 181 hp. Gr\u00e2ce \u00e0 la mise en oeuvre de technologies ultramodernes, le d\u00e9bit de puissance imp\u00e9tueux s\u2019accompagne, sur toutes les variantes de mod\u00e8le, de valeurs de consommation exemplaires. Fid\u00e8le au principe typique de MINI, le couple moteur est aussi transmis aux roues avant du MINI Roadster via une bo\u00eete m\u00e9canique \u00e0 six rapports. En alternative, le MINI Cooper Roadster et le MINI Cooper S Roadster peuvent aussi \u00eatre dot\u00e9s de la bo\u00eete automatique \u00e0 six rapports propos\u00e9e en option.
\n
\nLa qualit\u00e9 des liaisons au sol, uniques dans le segment des petites voitures et doubl\u00e9es de la direction \u00e0 assistance \u00e9lectrom\u00e9canique et du Contr\u00f4le dynamique de la stabilit\u00e9 DSC, ainsi que la carrosserie tr\u00e8s rigide en torsion gr\u00e2ce aux renforts sp\u00e9cifiques au mod\u00e8le et le centre de gravit\u00e9 bas sont le gage d\u2019une agilit\u00e9 enivrante et d\u2019un maximum de s\u00e9curit\u00e9 active et passive. Un aileron arri\u00e8re actif qui se d\u00e9ploie automatiquement d\u00e8s que la vitesse d\u00e9passe les 80 km\/h, optimise l\u2019\u00e9quilibre a\u00e9rodynamique du MINI Roadster.
\nDes options raffin\u00e9es permettent d\u2019enrichir encore la dotation standard pourtant bien nantie. La richesse de la gamme des options et des accessoires, typique de MINI, offre des possibilit\u00e9s id\u00e9ales pour personnaliser la voiture en s\u2019alignant exactement sur le style personnel de son propri\u00e9taire.
\n
\n\"mini-roadster-4\"
\n
\nLa vari\u00e9t\u00e9, gage de succ\u00e8s : la gamme des mod\u00e8les MINI 2012.<\/strong>
\nLa popularit\u00e9 de la marque MINI repose sur une gamme de produits reconnaissables entre mille qui fait que les adeptes de MINI s\u2019identifient fortement avec leurs voitures. La gamme des mod\u00e8les sait enthousiasmer des groupes cibles modernes. Lorsqu\u2019ils choisissent une voiture aux dimensions compactes, les gens appartenant \u00e0 ces groupes ne sont pas seulement tr\u00e8s exigeants en mati\u00e8re de qualit\u00e9 et de technique, mais cherchent aussi \u00e0 exprimer leur style personnel. Gr\u00e2ce \u00e0 l\u2019agrandissement de la famille MINI qui compte entre-temps six membres, les traits distinctifs de la marque, de son design expressif, de sa maniabilit\u00e9 et de son agilit\u00e9 ainsi que de la qualit\u00e9 premium peuvent \u00eatre alli\u00e9s aux qualit\u00e9s sp\u00e9cifiques de diff\u00e9rents concepts automobiles. En partant du concept traditionnel de la MINI, la gamme comprend aujourd\u2019hui non seulement la MINI Cabrio et le MINI Clubman, mais aussi le MINI Countryman rigoureusement con\u00e7u pour r\u00e9pondre aux besoins de nouveaux groupes cibles. La premi\u00e8re MINI qui s\u2019est align\u00e9e avec quatre portes, un grand hayon et, sur demande, avec la transmission int\u00e9grale ALL4, a aussi donn\u00e9 un \u00e9lan suppl\u00e9mentaire \u00e0 la croissance de la marque aux \u00c9tats-Unis. Depuis quelques mois, le MINI Coup\u00e9 tout ax\u00e9 sur une joie sportive au volant fournit des impulsions suppl\u00e9mentaires. Gr\u00e2ce au MINI Roadster, il se voit d\u00e9sormais \u00e9paul\u00e9 par une deuxi\u00e8me biplace.
\n
\nQuel que soit le concept automobile, diff\u00e9rentes motorisations et une dotation d\u00e9finie selon les souhaits du client garantissent que chaque conducteur d\u2019une MINI se voit remettre la voiture qui correspond id\u00e9alement \u00e0 l\u2019id\u00e9e qu\u2019il se fait d\u2019une automobile. Outre la vaste gamme des teintes de carrosserie, coloris int\u00e9rieurs, variantes de si\u00e8ges et \u00e9quipements de confort, les options disponibles en d\u00e9part usine pour le design ext\u00e9rieur ainsi que les inserts int\u00e9rieurs et harmonies de couleurs sp\u00e9cifiques aux diff\u00e9rents mod\u00e8les offrent des conditions parfaites pour configurer la voiture exactement en fonction des pr\u00e9f\u00e9rences personnelles. La riche gamme des accessoires augmente encore la latitude. Les nombreuses possibilit\u00e9s de personnalisation comptent parmi les particularit\u00e9s distinguant le caract\u00e8re de la marque MINI. La proposition de composer la voiture dans tous ses d\u00e9tails selon ses propres souhaits rencontre aussi un int\u00e9r\u00eat croissant sur le march\u00e9 automobile US. Chaque MINI ne devient ainsi pas seulement synonyme de joie au volant, mais aussi l\u2019expression m\u00eame de la libert\u00e9 et de l\u2019individualit\u00e9 personnelles.
\n
\nLe Salon de Detroit \u2013 North American International Motor Show \u2013 qui est organis\u00e9 tout les ans, compte parmi les salons de l\u2019automobile les plus importants au monde. Traditionnellement le premier rendez-vous de l\u2019ann\u00e9e, il sera aussi en 2012 une premi\u00e8re orientation pour le secteur automobile dans son ensemble. Plus de 150 exposants venant des quatre coins du monde pr\u00e9sentent de nouveaux mod\u00e8les et autres innovations au Cobo Center de Detroit. Les organisateurs attendent plus de 5 000 repr\u00e9sentants des m\u00e9dias venant du monde entier et quelque 750 000 visiteurs.<\/strong>
\n
\n

Essayer un v\u00e9hicule<\/u><\/a> I Demander une offre de reprise<\/u><\/a> I Demander Une offre de financement<\/u><\/a><\/center>
<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Style individuel, technologie innovante et la qu\u00eate de qualit\u00e9 caract\u00e9risant le premier constructeur de petites voitures premium au monde \u2013 voil\u00e0 ce qui constitue la base de la popularit\u00e9 dont la gamme des mod\u00e8les MINI jouit \u00e0 l\u2019\u00e9chelle mondiale. 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