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<\/p>\nCe vendredi 17 mars 2017 a d\u00e9but\u00e9 la cinqui\u00e8me \u00e9dition de l\u2019\u00e9v\u00e9nement des gentlemen drivers, Exclusive Drive, sur le circuit du Bugatti au Mans. A l\u2019occasion de ce rassemblement exceptionnel de passionn\u00e9s d\u2019automobiles, MINI a d\u00e9voil\u00e9 un exemplaire unique de son mod\u00e8le embl\u00e9matique MINI John Cooper Works personnalis\u00e9 par Mathieu C\u00e9sar, photographe de mode et r\u00e9alisateur de renom. Cette voiture hors normes, baptis\u00e9e sur le c\u00e9l\u00e8bre circuit au cours des trois jours de l\u2019\u00e9v\u00e9nement, sera vendue aux ench\u00e8res au mois de mai au profit de l\u2019association \u00ab\u00a0Naked Heart Foundation\u00a0\u00bb, qui soutient les enfants d\u00e9favoris\u00e9s de Russie.<\/p>\n
<\/p>\n
\u00c2g\u00e9 de 27 ans, Mathieu C\u00e9sar est un artiste hors du temps qui puise son inspiration dans la photographie noir et blanc, jouant des d\u00e9grad\u00e9s de gris, des aplats de noir profond et des flous subtils. Par sa ma\u00eetrise assur\u00e9e, cet autodidacte a d\u2019ores d\u00e9j\u00e0 s\u00e9duit de c\u00e9l\u00e8bres magazines, collabor\u00e9 avec de grands noms de la photographie, de la mode et de la musique (Louis Vuitton, Jean-Charles de Castelbajac, Carine Roitfeld,\u2026), et photographi\u00e9 plusieurs l\u00e9gendes contemporaines comme Daft Punk, Natalie Portman ou Lana Del Rey.<\/p>\n
![\"\"](\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2017\/04\/P90251092_highRes_mini-x-mathieu-cesar-e1491204744224.jpg\")
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MINI x Mathieu C\u00e9sar cr\u00e9\u00e9 une rencontre forte entre deux univers esth\u00e9tiques compl\u00e9mentaires : le design iconique de la MINI 3 portes, couronn\u00e9 de plus de 50 ans de succ\u00e8s et pr\u00e9sent\u00e9 ici dans sa version la plus \u00ab muscl\u00e9e \u00bb John Cooper Works, s\u2019associe aux lignes graphiques et aux aplats noir et blanc de l\u2019artiste pour \u00e9voquer l\u2019essence de la sportivit\u00e9. Un liser\u00e9 rouge parcourt la carrosserie comme clin d\u2019\u0153il \u00e0 l\u2019identit\u00e9 des mod\u00e8les John Cooper Works et au pass\u00e9 glorieux de la marque britannique en course automobile.<\/p>\n
La pr\u00e9sentation de cet exemplaire unique a eu lieu aujourd\u2019hui \u00e0 13h30 sur le stand MINI en pr\u00e9sence de Vincent Salimon, Directeur de MINI France, de Virginie Hoang, Organisatrice d\u2019Exclusive Drive, de nombreux m\u00e9dias et de fans de la marque. Plus tard dans l\u2019ann\u00e9e, au mois de mai, la voiture sera vendue par la c\u00e9l\u00e8bre maison de ventes aux ench\u00e8res Artcurial au profit de l\u2019\u0153uvre caritative de Natalia Vodianova, \u00ab\u00a0Naked Heart Foundation\u00a0\u00bb, qui soutient les enfants d\u00e9favoris\u00e9s de Russie.<\/p>\n
![\"\"](\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2017\/04\/P90251094_highRes_mini-x-mathieu-cesar-e1491204889145.jpg\")
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Vincent Salimon avait d\u00e9clar\u00e9 il y a quelques jours : \u00ab L\u2019\u0153il esth\u00e9tique de Mathieu C\u00e9sar sublime le design iconique de MINI. La cr\u00e9ation pr\u00e9sent\u00e9e le 17 mars est ambitieuse et avant-gardiste, \u00e0 l\u2019image des mod\u00e8les de notre gamme. Nous nous r\u00e9jouissons du fait que cette coop\u00e9ration artistique puisse soutenir une \u0153uvre caritative, conform\u00e9ment aux valeurs d\u2019ouverture et de partage de notre marque. \u00bb<\/p>\n
Mathieu C\u00e9sar avait ajout\u00e9 : \u00ab Ce projet est une belle aventure ! Je suis un amoureux de la marque MINI. Le mod\u00e8le sur lequel j\u2019ai travaill\u00e9, \u00e0 la fois chic et sportif, est d\u00e9j\u00e0 un tr\u00e8s bel objet. J\u2019ai souhait\u00e9 en faire un objet d’art ! Si MINI est l\u2019un des acteurs principaux du projet, Natalia Vodianova, Exclusive Drive et Artcurial, m\u2019ont \u00e9galement soutenu pour faire de mon intention artistique une r\u00e9alit\u00e9. \u00bb<\/p>\n
![\"\"](\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2017\/04\/P90251093_highRes_mini-x-mathieu-cesar-e1491204952182.jpg\")
<\/p>\n
Exclusive Drive est un \u00e9v\u00e9nement automobile premium qui rassemble chaque ann\u00e9e pr\u00e8s de 10 000 visiteurs sur le Circuit du Mans. L\u2019\u00e9v\u00e9nement f\u00eate ses 5 ans, il est devenu au fil des ann\u00e9es un rendez-vous incontournable pour les passionn\u00e9s d\u2019automobile et propose notamment un centre d\u2019essais \u00e0 ciel ouvert rassemblant une vingtaine de marques automobiles fran\u00e7aises et \u00e9trang\u00e8res.<\/p>\n
![\"\"](\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2017\/04\/P90251095_highRes_mini-x-mathieu-cesar-e1491204988117.jpg\")
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![\"\"](\"https:\/\/www.groupe-grim.com\/mini\/wp-content\/uploads\/2017\/04\/P90251097_highRes_mini-x-mathieu-cesar-e1491205012166.jpg\")
<\/p>\n
Pour tout renseignement sur cette offre : 04.67.50.40.92<\/strong><\/font><\/a> du lundi au dimanche de 9h00 \u00e0 22h00 Ce vendredi 17 mars 2017 a d\u00e9but\u00e9 la cinqui\u00e8me \u00e9dition de l\u2019\u00e9v\u00e9nement des gentlemen drivers, Exclusive Drive, sur le circuit du Bugatti au Mans. A l\u2019occasion de ce rassemblement exceptionnel de passionn\u00e9s d\u2019automobiles, MINI a d\u00e9voil\u00e9 un exemplaire unique de son mod\u00e8le embl\u00e9matique MINI John Cooper Works personnalis\u00e9 par Mathieu C\u00e9sar, photographe de mode et 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